October Pink, it is a whole month dedicated to the breast cancer awareness, an essential moment to remind of the importance of the prevention and of screening early in women. In Sorio, this cause is close to our hearts, both personally and professionally. As a menstrual swimwear brand and of menstrual sports underwear, we are determined to us engage alongside women and to support this beautiful initiative.
What is Pink October?
The first campaign of Pink October was launched in 1985 in the United States par l’American Cancer Society. This movement quickly gained a international dimension, becoming a symbol powerful of the fight against breast cancer.
The main objective ofOctober Pink is of raise public awareness about breast cancer, to promote the prevention and to encourage the early detection. Thanks to some courses, des sports events and some awareness campaigns, this movement encourages women to do some regular exams and to be made screen. Throughout the month, many associations organize donations collection for the cancer research, as well as screening tests free for the women.
Aujourd'hui, October Pink is a global campaign qui réunit des millions de participants and de soutiens à travers le globe. Des monuments s'illuminent en rose, of événements sont organisés, all united for the same cause. The pink ribbon has become the symbol of this struggle.
The importance of awareness and prevention
Le breast cancer is cancer the more common in women, touching about 1 woman out of 8 during its life. Every year, nearly 2.3 million new cases are diagnosed worldwide.
The awareness is crucial in the fighting against breast cancer. En informing and educating women on the importance of regular exams and of mammograms, we can save lives. La early detection significantly increases the chances of recovery.
How online stores support Pink October and the fight against breast cancer
The businesses have always played a important role in the fight against cancerIt is the private group Estée Lauder who notably imported the movement October Pink in France by creating the association "Breast cancer, let's talk about it”.
Today, the stores are mostly present online. That is why the online stores have a role very important to play for the fight against breast cancer. By supporting associations dedicated to the fight against the breast cancer, they contribute to fund research and some prevention programs.
In order to support the fight against cancer, many online stores participate in October Pink by implementing special actions, such as:
- Donations on their sales
- Limited edition product creations
- Launch of awareness campaigns on social media
- The distribution of flyers and information brochures in orders
When you choose to order products through these partner online storesyou support yourself the fighting against breast cancer.
The approach of Sorio for Pink October
At Sorio, we firmly believe that prevention and public education can save lives and some familiesWe are proud to participate in October Pink and to actively support this cause.
For support Pink October, we have implemented several concrete actions:
- During the entire month of October, but also throughout the year, we We reverse a percentage of our sales to the association Keep A Breast.
- For each order performed in October, we we offer to our customers one pink ribbon, encouraging them to talk about the prevention against breast cancer around them.
Why Keep A Breast?
We have chosen to support Keep A Breast due to their exceptional commitment in the prevention and education on breast cancer. This association is accessible European puts the emphasis on the awareness, prevention and early detection with a public of young women between 25 and 35 years old. Their artistic approach and innovative makes a real difference.
How to support Pink October and the fight against breast cancer?
This lEverything touches us all directly or indirectly. To support the fighting against breast cancerThere are many actions you can take.
Display a pink ribbon on your chest during October Pink you will be able to open the dialogue with your surroundings around this topic.
If you want to informed about self-screeningYou can find research funds or simply the figures related to this disease. download the information brochures on the site “Pink Ribbon”.
Lors d’October Pink, many courses and markets are organized in different cities in order to collect donations and to disseminate information about the fight against breast cancer. Then, if you are athletic, challenge yourself by participating in one of these solidarity courses.
Make a donation ! Throughout the year, you can make a gift with different associations to support research, the information or directly the women with breast cancer.
You can also make purchases near of signs who support the search and the prevention against breast cancer. These reasoned purchases from committed brands you will allow to treat yourself all in supporting the fight.
There are so many solutions to be able to support the fight against breast cancer that it is easy for everyone to get involved.
En résumé, October Pink is an essential initiative for sensibiliser et prevent breast cancer. Chez Sorio, we are proud to commit ourselves in this case and of support Keep A BreastWe encourage you to join us, to support this association, and to participate actively in October Pink.
Thank you for your support! Let's stay connected to discover more initiatives together. 💗
