How Sorio and other online stores support Pink October and the fight against breast cancer?

Pink October, it’s a whole month dedicated to the breast cancer awareness, a key moment to remind us of the importance of the prevention and of screening early in women. In Sorio, this cause is close to our hearts, both personally and professionally. As a menstrual swimwear brand and of sport menstrual onederwear, we are dandermined to engage alongside women and to support this beautiful initiative.

What is Pink October?

The first October Rose campaign was launched in 1985 in the United States by theAmerican Cancer Society. This movement quickly gained a international dimension, becoming a symbol powerful of the breast cancer awareness.

The main objective ofPink October is from raise public awareness about breast cancer, to promote the prevention and to encourage the early detection. Thanks to some courses, of sports events and some awareness campaigns, this movement encourages women to do regular exams and to make oneself screenThroughout the month, many associations organize giveation collections for the cancer research, as well as screening tests free for the women.

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Aujourd'hui, Pink October est une campagne mondiale qui réunit des millions de participants et de soutiens à travers le globe. Des monuments s'illuminent en rose, des événements sont organisés, tous unis pour une même cause. Le pink ribbon est devenu le symbole de cette lutte.

The importance of awareness and prevention


Raising awareness is crucial in the fight against breast cancer. By informing and educating women about the importance of regular check-ups and mammograms, we can save lives. Early detection significantly increases the chances of recovery.","isRemoveBranding":true}">
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Le breast cancer est le cancer le plus fréquent chez les femmes, touchant environ 1 femme sur 8 au cours de sa vie. Chaque année, près de 2,3 millions de nouveaux cas sont diagnostiqués dans le monde.

La sensibilisation est cruciale dans la breast cancer awareness. En informant et en éduquant les femmes sur l'importance des examens réguliers and some mammographies, nous pouvons save lives. La détection précoce augmente considérablement les chances de guérison.

How online stores support Pink October and the fight against breast cancer

The businesses have always played a important role in the fight against cancer. This is the private group Estée Lauder who notably imported the movement Pink October in France by creating the association “Breast Cancer, let's talk about it”.

Today, the stores are mostly available online. This is why the online stores have a role very important to play for the fight against breast cancer. By supporting some associations dedicated to the fight against the cancer du sein, they contribute to fund research and of prevention programs.

In order to support the fight against cancer, many online stores participate in Pink October by implementing special actions, such as:

  • Donations on their sales
  • Limited edition product creations
  • Launch of awareness campaigns on social media
  • The distribution of flyers and information brochures in orders

When you choose to order products through these partner online stores, you support yourself the breast cancer awareness.

Sorio's initiative for Pink October

At Sorio, we firmly believe that prevention et public education can sauver des vies et des families. We are proud to participate in Pink October and to actively support this cause.

For support Pink October, we have implemented several concrete actions:

  • Throughout the month of October, but also all year round, we we donate a percentage of our sales to the association Keep A Breast.
  • For each order carried out in October, we we offer to our customers un ruban rose, encouraging them to talk about the breast cancer prevention around them.

Why Keep A Breast?

We have chosen to support Keep A Breast due to their exceptional commitment to the prevention and education on breast cancer. This association has a scope European emphasizes the sensibilisation, prevention and early detection for a targeting young women between 25 and 35 years old. Their artistic approach and innovative makes a real difference.

How to support Pink October and the fight against breast cancer?

This lEverything touches us all directly or indirectly. To support the lutte contre le cancer du sein, there are many actions you can take.

Show a pink ribbon on your chest during Pink October will allow you to open the dialogue with your surroundings around this topic.
If you want to inform about self-screening, the research funds or simply the figures related to this disease, you can download the information brochures on the site “Pink Ribbon”.

DuringPink October, many courses and markets are organized in different cities in order to collect donations and to disseminate information about the breast cancer awareness. So, if you are athletic, challenge yourself by participating in one of these solidarity courses.

Make a donation ! Throughout the year, you can make a don with different associations to support research, the information or directly the women with breast cancer.

You can also make purchases near of signs who support the search and the breast cancer prevention. These thoughtful purchases from committed brands will allow you to treat yourself all in supporting the fight.

There are so many solutions to be able to support the fight against breast cancer how it is easy for everyone to get involved.


In summary, Octobre Rose is an essential initiative for sensibiliser et prevent breast cancer. At Sorio, we are proud to engage with us in this case and of support Keep A BreastWe encourage you to join us, to support this association, and to actively participate in Pink October.

Thank you for your support! Let's stay connected to discover more initiatives together. 💗

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author
Pauline Gélis
Shopify Admin